{"id":5723,"date":"2020-10-26T10:10:01","date_gmt":"2020-10-26T10:10:01","guid":{"rendered":"https:\/\/chameleonwriting.falkor.alcor.cloud\/?p=5723"},"modified":"2023-08-25T08:07:29","modified_gmt":"2023-08-25T08:07:29","slug":"design-thinking-visualising","status":"publish","type":"post","link":"https:\/\/chameleonwritingcom.dev.falkor.alcor.cloud\/staging\/de\/design-thinking-visualising\/","title":{"rendered":"Design Thinking + Visualisierung"},"content":{"rendered":"

[av_layout_row border=” min_height_percent=” min_height=’430px’ color=’main_color’ mobile=’av-flex-cells’ id=” av_element_hidden_in_editor=’0′ mobile_breaking=” av_uid=’av-jxk81z9x’ custom_class=”] [av_cell_one_half vertical_align=’top’ padding=’30px’ padding_sync=’true’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’https:\/\/chameleonwritingcom.dev.falkor.alcor.cloud\/staging\/wp-content\/uploads\/2020\/10\/Design-Thinking-header.jpg’ attachment=’5698′ attachment_size=’full’ background_attachment=’scroll’ background_position=’center left’ background_repeat=’stretch’ link=” linktarget=” link_hover=” mobile_display=” av_uid=’av-jxk7yqfd’ custom_class=”] [\/av_cell_one_half][av_cell_one_half vertical_align=’top’ padding=’30px,100px,30px,100px’ background=’bg_color’ background_color=’#f7f7f7′ background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=” link_hover=” mobile_display=” av_uid=’av-jxk82t96′ custom_class=”] [av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ padding_sync=’true’ highlight_size=’1.1′ border=” border_color=” radius=’0px’ radius_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-jxk7znre’ custom_class=”] [av_heading heading=’Design Thinking + Visualising’ tag=’h1′ link_apply=” link=’manually,http:\/\/’ link_target=” style=’blockquote modern-quote’ size=” subheading_active=” subheading_size=’15’ margin=” margin_sync=’true’ padding=’10’ color=” custom_font=’#ffffff’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kgqdaf45′ custom_class=” admin_preview_bg=”][\/av_heading] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jwgd290j’ custom_class=” admin_preview_bg=”] By Lianne van Genugten, Senior Design Thinking Consultant In the coming period we will be discussing various disciplines in which visualization plays a role. In this article, Lianne van Genugten shows how Design Thinking can help to deal with complex changes within organisations. [av_font_icon icon=’ue812′ font=’entypo-fontello’ size=’15px’ position=’left’ animation=’deactivated’ av_uid=’av-370jx’][\/av_font_icon] All steps of a Design Thinking process [av_font_icon icon=’ue812′ font=’entypo-fontello’ size=’15px’ position=’left’ animation=’deactivated’ av_uid=’av-2uwwl’][\/av_font_icon] Visualising as a universal language [av_font_icon icon=’ue812′ font=’entypo-fontello’ size=’15px’ position=’left’ animation=’deactivated’ av_uid=’av-1ys1d’][\/av_font_icon] From brainstorm to prototype [\/av_textblock] [\/av_one_full][\/av_cell_one_half][\/av_layout_row][av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-jwge715b’ custom_class=”] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kf84p45c’ custom_class=” admin_preview_bg=”] The world around us is changing rapidly. Technological developments follow each other constantly, globalization ensures that customers can purchase their products from all over the world. In the meantime we are faced with major challenges such as climate change and major pandemics. As Professor Jan Rotmans says: “We are not in an era of change, but in a change of era.” [\/av_textblock] [av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1grqh’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kf80m70b’ custom_class=” admin_preview_bg=”] Design thinking: a new way of working<\/strong> Design Thinking helps organizations to deal with changes and all the complex processes involved. Designers think in terms of solutions and opportunities by thinking outside the box. They work in an investigative and experimental way. A Design Thinker keeps zooming out to gain more insight and quickly zooms in again to explore potential opportunities. It means working in a playful way, and reflecting each step you take. The different steps in a design thinking process<\/p>\n

    \n
  1. Explore the situation and define the question<\/strong><\/li>\n
  2. Empathize with the other and the situation<\/strong><\/li>\n
  3. Brainstorm about new ideas<\/strong><\/li>\n
  4. Experiment and test quick concepts<\/strong><\/li>\n
  5. Reflect and take the next step<\/strong><\/li>\n<\/ol>\n

    [\/av_textblock] [\/av_one_half][av_one_half min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1grqh’] [av_image src=’https:\/\/chameleonwritingcom.dev.falkor.alcor.cloud\/staging\/wp-content\/uploads\/2020\/10\/Design-Thinking-Process.jpg’ attachment=’5702′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ copyright=” animation=’no-animation’ av_uid=’av-k0qsdx23′ custom_class=” admin_preview_bg=”][\/av_image] [\/av_one_half][\/av_section][av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-jwge715b’ custom_class=”] [av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1grqh’] [av_image src=’https:\/\/chameleonwritingcom.dev.falkor.alcor.cloud\/staging\/wp-content\/uploads\/2020\/10\/brainstorm-1.jpg’ attachment=’5706′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ copyright=” animation=’no-animation’ av_uid=’av-k0qsdx23′ custom_class=” admin_preview_bg=”][\/av_image] [\/av_one_half][av_one_half min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1grqh’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kf80m70b’ custom_class=” admin_preview_bg=”] Different perspectives<\/strong> A designer can take employees along in different ways of thinking. He or she triggers members of the project team to really empathize with the situation and the perspectives of others. By being aware of the current situation and the way this situation was created, the aim of the project becomes clear. This creates space for new ideas. New ideas<\/strong> It is important to create space within the organization, literally and figuratively. Allow team members to gain other insights and to deepen them. Create room to freely brainstorm and experiment with new ideas. Ideas can become visual and come to life on a large whiteboard wall. The bigger and wilder the ideas, the better! There is no right or wrong. A “failed” plan provides many new insights. [\/av_textblock] [\/av_one_half][\/av_section][av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-jwge715b’ custom_class=”] [av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1grqh’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kf80m70b’ custom_class=” admin_preview_bg=”] Visualisation as a universal language<\/strong> It is important that all involved understand the \u2018project language\u2019. The language of visualization is much more universal and powerful than spoken language. Especially when employees from different disciplines are part of a project team. You can visualize with beautiful drawings, although often a few simple lines are enough, sometimes supplemented with catchwords. Another advantage of visualization is that it gives a brainstorming session more dynamism and speed. Experimentation leads to knowledge<\/strong> After the brainstorming stage, it is important to quickly convert an idea into action: create a prototype to test the concept. Don’t worry about things that could go wrong, just experiment. Launch your prototype and start a conversation with (potential) customers. Find out what ideas can result to. By cocreating with customers or partners, you can immediately include their feedback in the process. This offers new insights, allowing the process to continue. And then again, keep exploring, with an open mind. Think beyond success and failure, but see what you can learn from the experiment. [\/av_textblock] [\/av_one_half][av_one_half min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1grqh’] [av_image src=’https:\/\/chameleonwritingcom.dev.falkor.alcor.cloud\/staging\/wp-content\/uploads\/2020\/10\/Visualiseren_web.jpg’ attachment=’5709′ attachment_size=’full’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ copyright=” animation=’no-animation’ av_uid=’av-k0qsdx23′ custom_class=” admin_preview_bg=”][\/av_image] [\/av_one_half][av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-1grqh’] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kf80m70b’ custom_class=” admin_preview_bg=”] Is this typically a designers skill?<\/strong> No, I don\u2019t think so. Design thinking is about postponing your judgment and empathizing with others. It\u2019s about wondering. It mans collaboration, visualization and experimentation. Just start on a plan, develop step by step and keep reflecting. That is something children can do very well. However, we have often unlearned this skill somewhere in our adult life and we have started to think and work very rationally. I believe that many people can master this way of working. It takes some practice and persistence. A designer can certainly help to speed up and give direction a design or innovation process. Designers love change and complex issues. It\u2019s another chance to make the world a bit more beautiful. [\/av_textblock] [\/av_one_full][\/av_section][av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-jwge715b’ custom_class=”] [av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-2v3yib’] [av_team_member name=’Written by Lianne van Genugten’ job=’Senior Design Thinking Consultant, www.liannevangenugten.nl’ src=” attachment=” attachment_size=” image_width=” description=” font_color=” custom_title=” custom_content=” av_uid=’av-kgkuu8xj’ custom_class=” admin_preview_bg=”][\/av_team_member] [\/av_one_half][av_two_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-2v3yib’] [av_image src=’https:\/\/chameleonwritingcom.dev.falkor.alcor.cloud\/staging\/wp-content\/uploads\/2020\/10\/thumbnail_IMG_9114-80×80.jpg’ attachment=’5717′ attachment_size=’thumbnail’ align=’left’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ copyright=” animation=’no-animation’ av_uid=’av-kgkv2uew’ custom_class=” admin_preview_bg=”][\/av_image] [\/av_two_third] 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